SP, back to top

Cleveland, Ohio · Open to relocation · U.S. citizen

Soorya
Parameswaran

I build and ship digital asset products: stablecoin payment rails, tokenization platforms, exchange infrastructure. I also run the execution that gets them live. Five years across 13+ chains, a finance degree behind the models, and enough time with counsel to know where the regulatory walls are.

$10M+Flagship DEX volume, H1 2025
$2.5MSAFE raised in 90 days
13+L1 and L2 networks shipped on
150+Business clients at Juice Labs
8Consecutive profitable quarters
20+Applications taken to launch

Profile

I started in Python, hacking together an anti-bot system during a 2021 internship. I ended up running a company.

In between: a Master’s in Finance from Case Western, a $2.5M raise closed in ninety days, and two and a half years as CEO of Juice Labs, a blockchain SaaS studio serving 150+ business clients across 13+ chains, including four of the top ten projects on Solana. I directed a cross-functional org of sixteen, ran eight consecutive profitable quarters, and led seller-side due diligence when Neural AI acquired the exchange platform and token launchpad in 2025.

Today I consult on digital asset product strategy for FUXI Trading in Hong Kong and its U.S. subsidiary CaseHub: non-custodial stablecoin payments, on-chain settlement with off-chain reconciliation, and the risk and control frameworks that let any of it survive contact with a regulator.

The through-line is execution. I write the business case, define the target state, sequence the dependencies, track the KPIs, and translate all of it into something a non-technical executive can actually decide on.

Experience

FUXI Trading Co. Ltd.

Hong Kong SAR · ContractOct 2025–Present

Principal Strategy Consultant, Blockchain & AI

Apr 2026–Present

  • Lead product strategy for mFlow, a non-custodial stablecoin payments platform, defining the target-state operating model, roadmap, business requirements, end-to-end on-chain settlement, off-chain reconciliation, controls and implementation dependencies.
  • Partner with legal counsel to translate VASP, payment-transmitter, merchant-of-record, cross-border stablecoin, KYC/AML and jurisdictional requirements into scalable operational controls and go-to-market design.
  • Build business cases, KPI frameworks and executive-ready decision materials; designed operating systems that lifted monthly recurring revenue from $90K to $240K+.

Senior Consultant, Technology Strategy

Oct 2025–Mar 2026

  • Advised C-suite leaders on executive intelligence and reporting strategy, turning sales, operations and risk data into leadership-ready narratives and decision briefs.
  • Built and deployed secure private AI systems (local / VPC) to automate recurring leadership updates, KPI rollups and risk-exception signals, tripling one client’s MRR from $30K to $90K+.
  • Delivered documentation and enablement so non-technical leaders could adopt and validate reporting output without engineering support.

CaseHub USA

Subsidiary of FUXI Trading · Remote · ContractJul 2025–Present

Lead Consultant, Technology & Business Strategy

Jan 2026–Present

  • Engineered and deployed stablecoin payment rails in partnership with Coinbase Wallet and Solana Pay via the Solana Foundation.
  • Cut operating expense 35%+ by migrating a legacy data vendor to IPFS-based decentralized storage secured by Arweave.
  • Synchronize engineering (India), commercial teams (Hong Kong) and administration (Germany) to hold release timelines across three time zones.

Senior Consultant, Business Strategy & Execution

Jul 2025–Dec 2025

  • Advised leadership on AI and product strategy, translating technical roadmaps into stakeholder messaging and market narrative.
  • Managed end-to-end release timelines across engineering, production and business units in North America and Europe to ship phone cases for the Solana Seeker handset.
  • Produced executive strategy memos, KPI frameworks and investment decks for the Hong Kong parent to scale European and North American expansion.

Energi

British Virgin Islands · Remote · ContractNov 2023–Dec 2025

Principal Consultant, Enterprise Architecture & Strategy

  • Architected the primary incentive and reward mechanism for the Energi L1 blockchain: an automated on-chain model tracking asset volume and velocity to drive developer and platform adoption.
  • Owned the macro value-tracking architecture and network tokenization roadmap; formulated governance criteria and execution parameters for the L1 network.
  • Authored and edited core architectural and legally compliant whitepaper text, bridging cryptography and engineering concepts to institutional investor comprehension.

Juice Labs

JuiceVendor Labs Inc. · Cleveland, OHMay 2023–Oct 2025

Chief Executive Officer & Head of Product Execution

Exchange platform and SPL token launchpad acquired by Neural AI (asset purchase, 2025). Loyalty suite transferred to Phygitals Inc.

  • Led product execution for a blockchain SaaS platform delivering loyalty and payments products to 150+ business clients across 13+ chains, including four of the top ten projects on Solana.
  • Directed a cross-functional organization of 16 across engineering, operations and product, setting operating cadence, managing milestones and keeping concurrent blockchain workstreams aligned.
  • Primary execution lead for 20+ blockchain applications, owning requirements translation, feature scope, change control and stakeholder alignment from concept through launch.
  • Built the financial models and business cases behind every product decision; tracked adoption, retention, transaction volume ($10M+ on the flagship DEX in H1 2025) and revenue ($500K+ ARR, eight consecutive profitable quarters).
  • Managed vendor and API-partner relationships at scale; partner selection kept the platform resilient through L1 protocol changes.
  • Led seller-side due diligence and a six-month post-acquisition integration.

Phygitals Inc.

Wilmington, DE · ContractJan 2024–Mar 2025

Senior Engagement Consultant

  • Led product execution for the GoonsHub loyalty platform (“Engage Hub”) alongside the CEO, lifting engagement and retention for a community of 20,000 digital asset holders.
  • Drove business execution and tokenization initiatives for a digital asset launchpad, capturing $10M+ in transaction volume within 90 days of launch.
  • Resolved 1,000+ high-sensitivity escalations, protecting corporate equity, limiting financial exposure and isolating potential PR crises.
  • Hosted investor relations events in New York City and Dubai; acted as direct execution arm for the CEO on confidential, high-priority work.

DAHS Inc.

United StatesNov 2021–May 2023

Co-Founder, Head of Business Development & Corporate Affairs

  • Owned fundraising communications and investor pipeline end to end, covering pitch materials, data-room narrative, investor updates and Q&A, in support of a $2.5M SAFE from Comeback.vc closed within 90 days.
  • Led corporate narrative, media strategy and investor communications for a Solana-based metaverse initiative; secured tier-one crypto and finance coverage including Benzinga and CB Insights.
  • Built the launch communications plan across press, community and partners; grew platform trading volume by $1M+ within two months.
  • Ran strategic partnership communications with The Sandbox, Crossmint and Bloomverse; managed community-facing comms to 15,000 investors through high-velocity launch periods.

RobinhoodSwap Finance

AMM & DEX protocol · RemoteFeb 2021–Nov 2021

Strategic Growth Advisor · Business Strategy Analyst

  • Designed the protocol’s first on-chain incentive mechanism; total value locked grew from $1.2M to $3M+ in BUSD.
  • Built models evaluating supply and demand, pricing sensitivity, liquidity incentives and risk trade-offs.
  • Drafted disclaimers and compliance documentation for customer-facing financial mechanisms, reducing regulatory and operational risk.
  • Partnered with senior leadership on a strategy whitepaper and core operating framework.

RobinhoodSwap is a DeFi/AMM protocol with no affiliation to Robinhood Markets, Inc.

Practice

Digital assets & market structure

Tokenization and RWAs, stablecoins, custody and settlement models, wallets, DEX/AMM mechanics, smart contracts and token standards, permissioned versus permissionless networks, on- and off-chain processing across 13+ L1/L2 ecosystems.

Product execution

Target-state definition, roadmaps, business requirements, milestones and dependency management, integration sequencing, delivery governance, change control, launch readiness and post-launch optimization, across Technology, Operations, Risk, Legal and Finance.

Risk, controls & regulatory

VASP requirements, payment-transmitter classification, merchant-of-record responsibilities, cross-border stablecoin regulation, KYC/AML, geo-restriction and jurisdictional compliance, reconciliation, third-party and vendor risk.

Analysis & communication

Financial modeling, business case development, KPI definition and tracking, executive-ready memos and decision materials. Advanced Excel, SQL, Python, R. Hands-on with AI systems including local and private deployment.

Education

M.S. Finance

Case Western Reserve University · Weatherhead School of Management

2021–2022

Financial Modeling · Corporate Financial Analysis · Investment Management · Derivatives and Risk Management · Empirical Finance · Financial Strategy and Value Creation

B.A. Economics

Case Western Reserve University · College of Arts and Sciences

2017–2021

Applied Calculus · Personal Finance · Introduction to Data Science · Money and Banking

Also worth knowing

  • Attended every major blockchain conference from 2020 to 2025: Consensus, ETH Denver, Token2049, Solana Breakpoint, NFT.NYC and Accelerate America.
  • Sponsored and organized one of the first international Solana hackathons with Case Western Reserve University: 1,000+ applications, 150+ hackers admitted from 30+ countries.
  • Ranked 6th nationally at the 2017 NFA Speech & Debate National Finals (After Dinner Speaking).
  • Four languages, including ASL.

Let’s talk.

I’m open to product, strategy and execution roles in digital assets and capital markets. Cleveland-based, open to relocation, on-site or hybrid. U.S. citizen, no sponsorship required.

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